We know, statistically, that ‘a musical’ is often the very first introduction a young person has with the theatre. The difficulty has always been retaining the younger audiences for musicals as they become older with more choice of what to do with their social time. Reality TV shows such as “How Do You Solve A Problem Like Maria” and “Any Dream Will Do” have succeeded in developing a new audience for existing works, but it is essential that we continue to engage the audience with new, contemporary works that bear current relevance in order that this audience is not allowed to drift away, but becomes aware of the new Lloyd-Webbers that the UK has to offer. The current production shows that feature “West End – Broadway” hits are incredibly popular up and down the country.

Perfect Pitch will use this concept as a device to target such audiences with the new work.

To target as wide an audience as possible with the new work, Perfect Pitch is planning two styles of concert.  The first will feature a select number of songs from the Perfect Pitch Showcase and Network and perform them alongside established West End and Broadway hits to encourage the audiences in. It will be presented in venues nationwide and whilst giving the public their favourite ‘standards’ it will also introduce them to our new writers and new musicals and hopefully encourage their support of new writing. Perfect Pitch is currently exploring the possibilities of the already established production shows of this kind including the new material as part of their programme.

In addition to this, the second concert will consist of new British material only (from the shows included in the network and showcase.) This concert will play to venues where the existing audience is already one with a thirst for new writing. E.g. London Fringe Venues, Studio Theatres and Edinburgh Festival Fringe.

Perfect Pitch has showcased a diverse range of musical styles from Brit-pop acoustic guitar to rock, and tackled issues relevant to today’s society such as bullying, drugs and alcoholism within its 22 shows so far. This clearly offers the capacity to engage and develop new audiences whose perception of a musical may be different to that which truly exists.